Manhattan Internet Marketing Web Design SEO Consulting

Video Tips- Minimal Noise

2008-09-29T20:29:00.001-07:00

Video production tips: Minimize noise and movement. To create highly optimized videos
you must start with the original, high-quality video files.
You can think of video creation as a war against unnecessary digital noise in your
content. The more noise in your video, the less it can be compressed, and the larger
the final result. The less movement there is, the lower the noise; and the less fine
detail in the background, the smaller the video. Here are some tips on creating highquality
videos that optimize well:
• Minimize camera motion with a tripod if possible.
• Minimize subject motion.
• Use a lot of light.
• Use a simple background or blur the background (avoid background movement).
• Avoid camera pans and zooms.
• Use professional equipment.
• Use a digital format.
• If a tripod is not an option, use a gyroscopic

Optimizing Videos For The Web

2008-09-29T20:28:00.000-07:00

Optimizing videos for the Web
Movies optimized for the Web should be short in duration, small in dimension, and
optimized with the appropriate codec. We have seen videos 10 to 30 minutes long automatically
loaded and playing into home pages, some 50 MB to 175 MB in file size.
Although this may grab the attention of high-bandwidth users, it is better to respect
your visitors’ bandwidth and provide a static placeholder image and a play button.
Take a look at the Apple.com website for an example of a best practice regarding
showcasing video to a potentially wide-range audience (http://www.apple.com/
trailers/). Apple takes the approach of allowing users to choose different size movies
to better match their bandwidth abilities. Sizes from “small”(320 × 240 pixels) to
“HD”(1,920 × 1,080 pixels) can be viewed. Overall, this was a lot of up-front work
for Apple; it had to compress one movie many different times, into many different
sizes. However, the extra work pays off with satisfied site visitors who are able to
find content that meets their needs and the amount of bandwidth available to them.

Reciprocating Links

2008-09-29T20:26:00.000-07:00

Reciprocation: Repaying an obligation. Humans feel obligated to repay a gift from others.
Reciprocation is a social norm that obligates the recipient to repay a favor in the future.
This ensures continuing relationships which sociologists say is beneficial to society.
On the Web, you can use reciprocity and rewards to increase the likelihood that customers
will provide you with their contact information. You can use free online tools
and multimedia downloads to induce the recipient to give her contact information.
You can also request contact information from your customers before the fact, in
exchange for content. Site owners often trade a free white paper for an email address,
for example. Reciprocation in the form of asking for contact information after the
fact has been shown to be more effective in getting detailed contact information than
reward (asking for contact information before the fact).

Adwords optimizing

2008-09-29T20:25:00.000-07:00

Advertisers should test multiple ads to fine-tune campaigns and find out what is
effective. For this purpose, AdWords offers optimized ad serving. This means advertisers
can circulate multiple ads at once and Google will automatically start to circulate
“better-performing”ads more frequently. In this approach, AdWords optimizes
performance automatically, based on a performance algorithm developed by Google.
The problem with optimized ad serving is that it is not sufficiently sensitive to random
variation. In other words, one ad can often get ahead completely by chance.
Such an ad will appear more frequently than the others and this can skew performance
data. It is possible to have ads with identical ad copy circulating at different
rates because one was “outperforming” the other!
In general, avoid circulating better-performing ads more frequently, especially in the
middle of an experiment. To optimize your ad group, you want to decide which ad
has the better CTR as soon as possible and circulate that ad 100% of the time.

Choosing the right keyword sets

2008-09-29T20:24:00.002-07:00

Use keyword research tools, a thesaurus, and search queries to generate more root
terms that are unique. Search terms that are harder to find will have less competition.
AdWords’ tool and Wordtracker’s Keyword Universe can help you find new
terms to target. Refer to Chapter 1 for more details on Wordtracker. Perform
searches to find other keywords that competing sites target in their HTML titles and
body text. This technique may uncover new terms. Staying on top of industry news
and events can help you find new keywords to target. You should continually try to
think of new root terms to add to your campaigns.
In the course of your keyword research, you will probably find terms that you are not
sure you want to bid on or that you want to block with negative keywords. Instead of
doing nothing with these keywords, you should bid on them using a lower maximum
CPC than you used for more successful terms. If you do not bid on such a keyword
directly and if you do not block it, another broad-matched keyword will
probably display ads for it. The performance of the broad-matched keyword might
be made worse by the borderline keyword. You can always decide to block borderline
keywords later.
Keyword research is one of the more creative aspects of PPC. Typically, you will find
that only a small group of terms generates most of the traffic on a site as well as most
of the conversions. But discovering those

Adwords seo google quality score

2008-09-29T20:24:00.001-07:00

AdWords Quality Scores
AdWords uses “Quality Scores”to determine where an ad will rank. The higher your
Quality Score is, the higher your ads will rank. AdWords also has Quality Scores to
determine distribution on the content network and to calculate the minimum bid
required to compete in an auction on the search network. The search network and the
content network comprise the Google network. In some cases, data used in Quality
Scores is pulled only from Google and not the Google network. According to Google,
this is how Quality Scores are used (https://adwords.google.com/support/bin/answer.
py?answer=10215).
Google calculates a keyword’s minimum bid using:
• The keyword’s CTR on Google; the CTR on the Google Network isn’t considered
• The relevance of the keyword to its ad group
• The quality of your landing page
• Other relevance factors
To calculate a keyword-targeted ad’s position on a search result page Google uses:
• The matched keyword’s CTR on Google; the CTR on the Google Network is not
considered
• The relevance of the keyword and ad to the search query
• Other relevance factors
To calculate a keyword-targeted ad’s eligibility to appear on a particular content site,
as well as the ad’s position on that site, Google uses:
• The ad’s past performance on this and similar sites
• The quality of your landing page

google sand box penalty

2008-09-29T20:22:00.001-07:00

The Google Sandbox and Penalty Box
For a new site on a new domain, Google can delay ranking the site for months. Traditionally,
this has meant that a new site couldn’t seem to rank well for much beyond its
own domain name. After a few months, Google decides that it can “trust”a new site
and can let it rank for other things. This delay for new sites to be indexed is called the
Google Sandbox. Google can also penalize sites that try to game the system. Although
this has a similar effect, it is not the same thing because an older and even trusted site
might get penalized (we call this the Penalty Box, which can cause a gray PageRank bar
in Google’s toolbar). To get out of Google’s dog house, you need to remove the worst
practices discussed in this section. After you’ve cleared your site with Google Webmaster
Central (http://www.google.com/webmasters/), you can apply for inclusion again.

Building links with online promotion

2008-09-29T20:21:00.001-07:00

Now that your website is keyword-optimized, it is time to build up your inbound
links. Promoting your site to build more inbound links than your competitors, especially
from high PageRank sites, is the most important way to increase your search
engine rankings. Here are some techniques you can use to boost your inbound links
to build up the buzz and rise above the noise:
• Use XML news feeds such as RSS and Atom to automatically syndicate your content
to other sites.
• Register your feeds at news aggregators.
• Interview luminaries.
• Write articles on your most important topics for other sites, and have your bio
link back to your website.
• Create useful tools.
• Publicize new content with press releases.
• Get listed in the major directories in the appropriate category:
— http://dir.yahoo.com
— http://www.business.com
— http://www.dmoz.org
— http://botw.org
• Get listed in industry directories and resource pages (e.g., the WorkForce.com
Vendor Directory for HR software providers at http://www.workforce.com/global/
2007/vendormain07.htm).
• Get links from industry websites and discussion forums (write articles, send
press releases, post to forums, and use your link in signature files).
• Use “high-end”link exchanges, and partner with others in your industry and
exchange links.
Press releases are an especially effective way to get guaranteed inbound links that say
exactly what you want in the link text. Keep the newsworthy resources flowing, and
follow up with search-optimized press releases to the online newswire sites such as
PRweb.com, PRNewswire.com, and Businesswire.com. Spend the extra money to
include link text for your URIs rather than using “naked”URIs for maximum Google
juice.

How to make headers that are search engine friendly

2008-09-29T20:17:00.000-07:00

After title tags, headlines are the most important component of web pages for search
engine rankings. Because search engines and screen readers key off structural headers
for headlines (in HTML, h1 through h6), avoid fake structure where CSS or font
tags are used to artificially simulate structural HTML. You can still use CSS, but
instead of embedding style classes, simply define the look of your headers. For example,
instead of this fake header:

"

Orlando Florida Personal Injury Lawyer John Smith &
Associates

do this:

Orlando Florida Personal Injury Lawyer John Smith & Associates

Include the primary keyphrase of your web page in the first-level header. Omit articles
to give your headlines more impact. Headlines should compel search engines as
well as users to read your content. You can use subheadlines to include additional
keywords, benefits, and calls to action. For example:

Our Central Florida personal injury attorney services can help you
get the right settlement in the quickest amount of time. Here's how...

Learn French New York's New Design

2008-07-28T18:50:00.000-07:00

http://www.learnfrenchnewyork.com/ has a new look and design, provided by http://www.advernation.com/, a new fresh look, for a great manhattan language school Learn French New York teaches all levels from Beginner to Advanced: Beginner class - total 40 classes. Intermediate class - total 30 classes. Advanced class- total 20 classes. So bw sure to check out LFNY and schedule some french classes today.

UNIONWORLD.US

2008-07-22T14:53:00.000-07:00

Advernation is in the process of making a union web directory featuring the IBEW International Brotherhood of Electrical Workers unions. The features will have union hall information, union news, organized labor benefits, forums , an image gallery and a wealth of information in support of building with unions, unions make for a stronger america, and Advernation supports all unions 100% Check it all out at http://www.unionworld.us

Representing VioletSkyla

2008-07-04T06:16:00.000-07:00

Advernation is starting a Marketing Campaign for Violetskyla, A singer song writer with a soulful jazzy sound like no other, check out some of her trax on her myspace for the time being while her main site is being re-designed. Main influences include Mazzy Star, Fiona Apple, Norah Jones, Portishead, to name a few, violetskyla hopes to release a new cd by 2009 and start touring to promote it as well, coming out with a clothing line and store as well, be sure to check Violetskyla out and show her some support, in this day and age when most of the music coming out is pollution to your ears Violetskyla is going to bring something fresh creative and innovative, Violetskyla is before her time and is going to be a trend setter.

Warren and Baram Management

2008-07-04T05:59:00.001-07:00

Advernation is pleased to announce the completion of Warren and Baram's Official Site, it is loaded with the Models Jonathan Baram Represents, Videos, Slideshows, and it looks great and we are glad to have been a part of it. Click the picture of Model/Actress Suelyn Medeiros To Check it out

Manhattan Language School

2008-07-04T05:55:00.000-07:00

Langua World NYC has been providing foreign language classes and translation/interpretation services in New York City since 1994, they provide private and group foreign language classes in almost all foreign languages, as well as human translation and interpretation services, the fees are lower than the leading competition. Langua World has been voted best language school in nyc for 2008!

Afghani Language Classes
Gaelic Language Classes
Polish Language Classes
Arabic Language Classes
German Language Classes
Portuguese Language Classes
Bengali Language Classes
Greek Language Classes
Romanian Language Classes
Berber Language Classes
Gujarati Language Classes
Russian Language Classes
Bulgarian Language Classes
Hausa Language Classes
Spanish Language Classes
Catalan Language Classes
Hindi Language Classes
Swahili Language Classes
Chinese Language Classes
Hebrew Language Classes
Swedish Language Classes
Croatian Language Classes
Igbo Language Classes
Tagalog Language Classes
Czech Language Classes
Indonesian Language Classes
Tamil Language Classes
Danish Language Classes
Italian Language Classes
Thai Language Classes
Dutch Language Classes
Japanese Language Classes
Tibetan Language Classes
Esperanto Language Classes
Korean Language Classes
Turkish Language Classes
Finnish Language Classes
Mongolian Language Classes
Ukrainian Language Classes
French Language Classes
Nepali Language Classes
Vietnamese Language Classes
Farsi Language Classes
Norwegian Language Classes
Welsh Language Classes
Fulani Language Classes
Pakistani Language Classes
Wolof Language Classes

Site Maps

2008-07-04T05:46:00.000-07:00

I cant stress the point of using site maps enough to my clients, by using site maps you will not only be indexed and crawled faster but you will give your users a clear map of everything your site has to offer. Creating a sitemap is a bit time consuming and you have to know some xml although there are generators you can use or buy, it is worth it in the end. An example is my site Advernation i added a site map , now hypothetically speaking I make a new page and because i have the site map, i can update it and the next day like magic ill see it indexed in google. Have to love those site maps. :)

Content is King so ... Revelance is Queen!

2008-07-03T16:59:00.000-07:00

There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.

It is easy as a webmaster to get caught up in these webs of
intrigue.

You get email notes about them, you view so-called experts'
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!

Well I hope so anyway....

The big driver for webmasters currently appears to be
content and link building.

While link building is important I don't believe it makes
Queen. Maybe a Prince. Content and links DO go hand in
hand but, without relevance, the Kingdom is doomed. Sorry I
will stop the analogy now! :-)

If your site is about finance, then finance content is best
supported by finance link exchanges. Relevance!

If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.

Okay,so what is the best strategy?

Keep EVERYTHING relevant. It is that simple.

Make sure that you only swap or link to sites that are
relevant to the content on your pages. Yes I am suggesting
link exchanging on pages of your site not a links page.

Links pages seem to be being abused. There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!

Delivering relevant links from relevant content is the
future.
News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.

They also then have weblinks or external links to sites of
interest that are related to the topic. These are relevant!

Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.

With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.

Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.

Hopefully this explains that relevance runs a close second
to content.

Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.

by: Jason Hulott

Submitting To The DMOZ

2008-07-03T16:49:00.000-07:00

The most important step of any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but its human edited and you must observe a few important points if your submission is to be successful.

AxisR Network Solutions

2008-07-03T16:43:00.000-07:00

Axis [r] Profile | Values and Morals
Every company strives to obtain that adjective to describe their business. Many of them have no limits or boundaries to what they might do in order to achieve it. They promise clients high cost solutions with little return on investment in order obtain a successful wallet, that has now become an industry standard for the word successful.

Difference maker! We at Axis R have a better interpretation of that word. We measure our success by how we retain our core values, and company morals.

Axis R has made a pledge to never break, tweak, or undermind the essences of our company beliefs. These values are then embraced by our team and become the backbone that supports Axis R as an ethnically, socially conscience, morally profound corporation.

Axis R Values!

* Internal Health - We understand that in order to become a healthy company we must first have healthy components. By empowering our team and unleashing their human spirit and creativity we ensure that our establishment always flows with positive karma.

* Honorable - With the principle that we provide solutions that are tailored for your business needs and not for our business wallets.
* Customer Loyalty - By using customer satisfaction as a stepping stone instead of the target, we are committed to chartering unprecedented, morally defined measures to achieve customer excellence.
* Socially Responsible - By correcting the disturbing trend of "every man for himself" and replacing it with humanity and social cohesion.

Purpose

Axis R's objective is to provide solutions promptly and courteously with the utmost integrity. Our organization's philosophy is to integrate with your business and thus become an extension of your business. This will assure that your business needs are met with a minimum amount of disturbance and that the solution is custom fitted to your workflow. We focus on customer service excellence in order to continue success and growth. Most of our business has matured through careful nurturing of these relationships. Our focus as an organization is to establish strong relationships and implement creative strategic solutions that work together to further the overall success of your organization. Letting Axis R resolve your business needs by matching your network infrastructure with your business DNA is our “purpose”

Advernation Consults with Fetchdogg.com

2008-07-03T16:38:00.000-07:00

Check out our newest client Fetchdogg where you can find out all the info you need for information about your pets. Fetchdogg is currently being redesigned into an information portal for your pets an example is if you want to find out about electric fences for your dog an article will appear about the information on the topic of electric fences for you to read :)

joining technorati

2008-01-06T17:43:00.000-08:00

Technorati Profile

Joining technorati

http://www.advernation.com

Manhattan Internet Marketing For Todays Business

2007-12-30T20:02:00.000-08:00

Advernation's Internet Marketing Service works with companies nationwide, any type of business needs this service in today's day and age. The yellow pages are being used less and less, when people search for something they are using top search engines, that is where we come in.

If Your Internet Marketing Company Follows the trend; find one that starts their own trend . a Funny image came to mind so here goes the saying, if everyone jumped off the brooklyn bridge would you too?

Advernation is an Internet Marketing Company Located in New York City we are progressively growing into the go-to company that businesses rely on for their Internet Marketing needs. We provide Internet Marketing for businesses located in Manhattan, Brooklyn, The Bronx, Queens, Long Island, Los Angeles , San Francisco, Chicago, Miami, Seattle and other states.

www.advernation.com nyc internet marketing and seo with web design

2007-12-30T19:55:00.000-08:00

all business owners look for newways to market their business product and services. www.advernation.com a leader in nyc internet marketing and website design proves true. we at www.advernation.com can step your business infront of traffic and generate great traffic hits to your site their are thousands of searches per month for your type of business and i can show you how to step up infront of this traffic.

www.advernation.com nyc internet marketing and seo services and web design

Advernation seo services nyc

2007-12-29T15:00:00.001-08:00

SEO Optimization :

When having a website is just the first step, How can people know you exist?, the answer is Search Engine Optimization. Advernation.com's services are completely flexible, with our optimization packages based on the particular needs of each client. Whether you require a complete Internet Marketing solution or you just need some help developing your link popularity and Page Rank, we can help! We are always happy to help establish the most successful and economical search engine optimization campaign to fit your SEO budget and to achieve your long term online goals.

SEO internet marketing services include:

- Re-Coding your website

- Adding it into all of the top search engines

- Link building

- Business Analysis

- Unique content building

- Frequently changing of content(This really helps)

- Keyword Optimization

- Building Blogs

- Building a Myspace page

- Maintaining all of the websites/blogs/myspace pages

- Buying traffic off of Google

- Creating a Buzz in related forums on a weekly basis

- Getting your site eventually to the #1 spot on the search engine list

- 1 Monthly consultation visit with all the reports on how your site is doing

Rates start from 300.00-1,000.00 a month depending on how aggressive you want to be.

The Monthly fee for this is 300-700.00 monthly depending on the type of business and how aggressive you want to be; this is less than a third of what typical internet marketing companies charge and you get every single kind of service with a dedicated team working for you. Remember we work on your business promotion Every Single Day! Think of how much you spend per year on newspapers, flyers, and yellow pages.

Internet Marketing is not something you do once and that is it, it has to be constantly edited and changed and updated, frequently. You can be as big as you want to be.

About Advernation

2007-12-29T14:54:00.000-08:00

About Advernation.com
Advernation.com has been helping hundreds of websites to achieve top rankings in search engines such as Google, Yahoo and MSN. We offer search engine optimization services with a strong focus on natural rankings via link building campaigns, blogging, social networking, on page optimization, and content creation.

For years our mission has been "To provide the best and most ethical methods as we possibly can and create as much relevant traffic to our clients' websites." We perform these functions centered around the principles of integrity, excellence, and quality.

A Message from Christopher Maddaloni Sr. CEO of Advernation.com
First a little background on myself. I am a hardworking computer loving enthusiast with a bachelors degree in labor relations and also computer information systems. I never thought that these two degrees will start the creation of this company, they go hand in hand very well actually. Our team works 24 hours of the day, so lets get your business booming!

I started Advernation.com as a sole proprietorship in early 2001, offering my services as a website designer and search engine optimization specialist (focusing on Search Engine Positioning). We have since incorporated and have grown to a full time staff of highly talented individuals performing search engine optimization services, web page design, hosting, printing services and mailing campaigns.

Over the years we have rocked and we have rolled. The theme here has been to "Adapt With Change". Part of our success has been our ability to think like the major players (search engines), and our ability to adjust to changes - real or foreseen. I'm looking forward to what's around the corner, because whatever it is, if it involves getting relevant traffic to our sites, we'll be all over it ;).

I truly love what I do, and can honestly say I love waking up in the morning to interact with other businesses and consider it fun. The fact that it puts bread on my table is just a nice bonus :). I think we're getting better and wiser with age. We understand that the only thing constant in the web advertising industry is change. Our Internet marketing clients put their faith in me and my team to do what needs to be done.

If you're serious about the Internet Advertising and Search Engine Optimization efforts that you want invested in your site, then contact us today. 718-360-4943

www.advernation.com

Advernation web site design

2007-12-29T14:52:00.000-08:00

Website Design:

We have an excellent design team that can build you a web 2.0 site in no time, very affordable, manageable and it comes with our own hosting. Advernation is a internet marketing company that does seo web site design and more. We have so many affordable packages to choose from. Get your business on the web in no time! All packages include 2 year hosting, 2 year domain registration and complete custom designed to fit your needs. So you want to include pictures? prices? inventory? no problem we come down to your business and take care of it all!

prices start at 300+ for web sites

www.advernation.com

http://www.advernation.com/services.html

Advernation Nyc Internet Marketing Strategies

2007-12-29T14:50:00.000-08:00

Us here at Advernation have a mission; That mission is to help you generate more business. Advernation does internet marketing and seo services in nyc,queens,brooklyn,long island and surrounding areas. You can be rest assured this is the only place to go to for all your marketing needs. We cover everything from website development to our own web hosting company, to optimizing your web site to generate a greater number of leads, to even our own printing press and mail marketing programs. We are located in New York City, but it doesn't matter where your business is located, we do it all.

www.advernation.com

We provide reliable, personal and professional computer and tech support to individuals, families, offices, companies and stores across NYC. Whether it's designing a top notch website for your business with hosting and design and advertising, providing internet marketing, doing your printing of business cards/flyers/postcards, configuring a secure wireless network, setting up a home theater system or restoring your lost data, you can put your trust with us. We try not only to give help and support but to help you learn what is happening along the way so you can use it to further your understanding long after our work is done.

You can use the links on top to see the wide variety of services we provide, check out references from other satisfied costumers, see our rates & regulations, or contact us via E-mail. For more urgent matters you may also call us directly.