How to make headers that are search engine friendly

After title tags, headlines are the most important component of web pages for search
engine rankings. Because search engines and screen readers key off structural headers
for headlines (in HTML, h1 through h6), avoid fake structure where CSS or font
tags are used to artificially simulate structural HTML. You can still use CSS, but
instead of embedding style classes, simply define the look of your headers. For example,
instead of this fake header:

"

Orlando Florida Personal Injury Lawyer John Smith &
Associates

do this:

Orlando Florida Personal Injury Lawyer John Smith & Associates

Include the primary keyphrase of your web page in the first-level header. Omit articles
to give your headlines more impact. Headlines should compel search engines as
well as users to read your content. You can use subheadlines to include additional
keywords, benefits, and calls to action. For example:

Our Central Florida personal injury attorney services can help you
get the right settlement in the quickest amount of time. Here's how...

"